Qaidam basin Goji has long been found at the “Roof of the World”, Qinghai-Tibetan Plateau. The climate here creates the best natural environment for growing Goji. Qasidam basin Goji is well-known for its large size, reddish color, sweet taste, and extraordinary texture. It is an excellent antioxidant and has often been used for enhancing eyesight. As an ideal functional food, Goji can also be a healthy ingredient for nutraceuticals, or a natural addition to high-end cosmetic products.